转转全面转向“官方验”，以标准化重塑二手消费体验

Core Viewpoint - The company has announced a strategic shift from the "free market" model to the "official verification" business model, aiming to enhance consumer trust and experience in the second-hand trading market [1][3][4]. Group 1: Business Model Transition - The transition from C2C "free market" to C2B2C "official verification" is seen as a necessary evolution for second-hand e-commerce platforms, focusing on user experience and industry growth [3][4]. - The "free market" will be phased out by September 2025, with the closure of personal product listings and trading services, extending customer service for existing orders [4][6]. - The decision to close the "free market" is driven by inherent flaws in the C2C model, which struggles with standardization and scalability, and has led to issues like fraud and disputes [4][5]. Group 2: Consumer Trust and Market Dynamics - Consumer trust in the second-hand market is low due to the lack of a clear value assessment system and concerns over privacy during transactions [6][7]. - The "official verification" model aims to provide a standardized experience, addressing the high trust costs and frequent disputes that have hindered the C2C model's success [5][6]. Group 3: Financial Performance and Growth - The "official verification" business has seen rapid growth since 2019, now representing less than 3% of the platform's overall GMV, indicating a shift in user preference [7][8]. - The company achieved its first profitable year in 2022 and has maintained profitability in subsequent years, reflecting a successful transition to the new business model [8]. Group 4: Infrastructure and Innovation - The company has established a robust service network with three quality inspection centers and nearly 3,000 on-site recovery engineers across over 300 cities [10][12]. - Continuous investment in R&D has led to over 200 patent applications, focusing on quality inspection technology, which includes a comprehensive standard for second-hand mobile phone assessments [12]. Group 5: Industry Standards and Future Outlook - The company is actively participating in the development of national and industry standards, including the first carbon reduction accounting standard for second-hand trading platforms [12]. - The shift to "official verification" represents a significant change in the company's focus from scale and traffic to trust and user experience, paving the way for a more regulated second-hand market [12].