秋日香气中感受岭南非遗，天环香氛季助力广州“双节”消费

Core Insights - The "Fragrance Season" event at Tianhuan Parc Central, starting from September 20, aims to blend traditional Lingnan aesthetics with immersive art, enhancing consumer experiences in Guangzhou during the Mid-Autumn and National Day holidays [1][4][9]. Group 1: Event Highlights - The event features over 20 fragrance brands, creating a multi-sensory experience that combines scent, visual art, and cultural elements [1][4]. - Activities include a wishing wall, rabbit-shaped fragrance sachets, and a traditional fragrance fan trial area, attracting many young visitors [4][9]. - The "NOSE IDEA" olfactory art exhibition, running until September 28, showcases numerous niche fragrance brands and offers consumers the chance to sample various scents [4][9]. Group 2: Market Trends - The fragrance economy is gaining traction in Guangzhou, evolving from mere scent sales to emotional consumption and cultural experiences [9][13]. - Tianhuan has introduced several unique fragrance brands this year, including the first store of AMOUAGE in South China and a new LE LABO store, resulting in over 40 high-end fragrance brands in the mall [9][13]. - The event reflects a broader trend in Guangzhou's retail landscape, shifting from traditional retail to experiential marketing, driven by cultural empowerment and cross-industry collaboration [13].