炸山的始祖鸟 走上“背叛”户外的路

Core Insights - The company Arc'teryx has shifted its focus away from outdoor activities and is now embracing a high-end market strategy, which has led to a loss of its original brand identity [1] Group 1 - The brand's transformation has resulted in a significant departure from its core outdoor heritage, raising concerns about its long-term sustainability [1] - The high-end positioning may alienate its traditional customer base, which values functionality and outdoor performance [1] - The company's current strategy appears to prioritize luxury over practicality, potentially compromising its brand integrity [1]