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情绪价值领跑国庆旅游:新疆等远途目的地搜索涨60%,“治愈式体验”成主流

Group 1 - The core viewpoint of the article highlights the significant increase in travel demand during the National Day holiday, driven by emotional value, time efficiency, and cost-effectiveness, with a shift from sightseeing to experiential travel [1][3][7] Group 2 - Inter-provincial border cities have become popular travel destinations, with a 58% year-on-year increase in holiday orders, particularly in cities like Zhaotong, Hezhou, and Ganzhou, which saw order increases of 95%, 88%, and 70% respectively [2] - High cost-effectiveness is a key consideration for travelers, with some destinations still offering competitive prices for flights and hotels compared to the previous year [2] Group 3 - Emotional value is now a primary factor in destination selection, with a 60% increase in hotel search interest for remote destinations like Xinjiang and Tibet, appealing to urban dwellers seeking relaxation and a return to nature [3] - Unique experiential products combining scenery, culture, and activities are gaining popularity, with significant interest in offerings like hotel stays with scenic views and cultural workshops [3] Group 4 - The autumn season has seen a rise in interest for fall-themed travel, with destinations like Benxi and Wushan experiencing increased search interest due to their autumn foliage [4] Group 5 - In outbound tourism, short-haul destinations like Japan and Thailand remain popular, while countries along the Belt and Road Initiative, such as Uzbekistan and Georgia, are emerging as hotspots for self-driving trips [5] - Safari experiences in Kenya and Tanzania have seen a 130% increase in holiday orders, reflecting a growing interest in unique travel experiences [5] Group 6 - The inbound tourism market is thriving, with significant interest from countries like South Korea and Japan, aided by recent visa-free policies that have boosted Russian tourist arrivals by 75% [6] - Major Chinese cities are enhancing their tourism services to accommodate international visitors, with initiatives like multilingual guides and cultural experiences [6] Group 7 - The evolving preferences for emotional value and niche exploration among travelers indicate a more diversified, in-depth, and emotionally driven travel market, supported by policy openness and service innovation [7]