Core Insights - The article highlights the successful launch of live-streaming sales for crabs in Helong Lake Town, with sales reaching 2,000 crabs on the first day, three times the amount sold during the same period last year [3]. Group 1: Industry Development - Helong Lake Town has developed a dual industry system focusing on crabs and shrimp, supported by standardized base construction and partnerships with local agricultural universities and service centers [9]. - The town has over 360 crab and shrimp sales stores and more than 100 dining establishments, attracting hundreds of thousands of visitors annually [13]. Group 2: Sales and Marketing Strategies - Many local farmers are utilizing live-streaming and express delivery to sell fresh crabs directly to consumers, significantly broadening their sales channels and increasing revenue [9]. - Influential live-streaming platforms, such as Xiangshuihong Agriculture, are promoting crab sales through engaging content that highlights the product's freshness and quality [13].
湘阴鹤龙湖螃蟹“爬进”直播间 通过电商销往全国 确保蟹农增收
Sou Hu Cai Jing·2025-09-22 10:06