Zhi Tong Cai Jing·2025-09-22 10:16Core Insights - NIO Day 2025 will be held on September 20, 2025, in Hangzhou, marking the first autumn event with the theme "Grow with the Light" to showcase NIO's latest products and technological innovations [1][2] - The event will feature a unique outdoor exhibition titled "G318 Sichuan-Tibet Battery Swap Route," and all proceeds from user stalls will be donated to the Zhejiang Charity Federation, with NIO's user charity fund participating in project follow-ups [1] - NIO announced the launch of the ET9 Horizon Special Edition, which will begin deliveries at the end of September 2025, featuring a dual-color design inspired by the NIO logo [1] - The all-new ES8, a flagship SUV, was also launched, representing a significant technological advancement and the first model to complete three generations of iterations in the electric vehicle market [2] - NIO's founder, Li Bin, emphasized that 2025 will be a turning point as user experiences from pure electric technology will outweigh the inconveniences of charging, indicating a shift towards pure electric vehicles in the high-end market [2] Product Launches - The ET9 Horizon Special Edition is positioned as a flagship model combining aesthetics, craftsmanship, and cutting-edge technology, aimed at innovative leaders who appreciate unique design [1] - The all-new ES8 is highlighted as the pioneer of China's pure electric large three-row SUVs, showcasing NIO's decade-long commitment to technological innovation [2] Market Positioning - NIO aims to leverage over ten years of technological innovation to meet user demands with high-quality products and services, as the high-end new energy vehicle market accelerates its transition to pure electric [2]