对话|转转集团CEO黄炜谈关闭C2C业务： “做重”是为了建立信任机制，价格战从不是真正竞争

Core Viewpoint - The company has decided to close its C2C "free market" due to a lack of trust and the inability to improve the user experience, shifting its focus to a C2B2C model that emphasizes service and trust in second-hand transactions [1][4][12] Group 1: Business Model Transition - The transition from a pure internet company to a new consumption company reflects a strategic shift to address user trust issues in second-hand transactions [3][12] - The C2B2C model integrates a service platform between buyers and sellers, aiming to reduce risks and enhance user confidence in transactions [5][10] Group 2: Trust and Standardization - Trust is identified as the core issue in second-hand trading, as each item is unique and comes from individual sellers, making standardization crucial for building sustainable trust [7][8] - The company is actively working to standardize non-standard products to facilitate trust between buyers and sellers [8][10] Group 3: Investment Focus - The company has invested heavily in quality inspection services and face-to-face transactions to address consumer trust concerns, leading to the establishment of a large team of quality inspectors [9][11] - Future investments will continue to align with consumer needs, focusing on solutions that enhance user experience rather than purely technological advancements [11] Group 4: Industry Reflection - The CEO reflects on the ongoing price wars in the e-commerce industry, questioning the long-term value of such competition and emphasizing the need for differentiation beyond price [13] - The company aims to create unique value in the supply side of the market, moving away from viewing users merely as traffic [13]