李斌，不卷价格！

Core Viewpoint - NIO's CEO Li Bin addressed the recent price drop of the new ES8, clarifying that the pricing strategy is not driven by a price war but rather by improvements in technology, scale, and efficiency [4][6]. Pricing Strategy - The new ES8 is priced starting at 406,800 yuan, with the battery-as-a-service (BaaS) version starting at 298,800 yuan, reflecting a decrease of 10,000 yuan from previous prices [4]. - The first-generation ES8 was priced at 448,000 yuan, while the second generation exceeded 500,000 yuan, indicating a significant reduction in pricing for the new model [4]. - Li Bin emphasized that the company maintains a reasonable profit margin and is not engaging in a price war, highlighting the cost reductions achieved through technological advancements [4][6]. Market Trends - Li Bin noted that 2025 will be a pivotal year for the Chinese electric vehicle market, marking the transition from range-extended large three-row SUVs to pure electric models [6]. - The market for large three-row SUVs is experiencing rapid growth, with a compound annual growth rate exceeding 40% from 2021 to 2024, and a projected retail sales volume of 1.646 million units in 2024, a 52.5% increase year-on-year [7]. - The demand for large three-row SUVs is expected to rise due to changing family structures and government policies promoting larger families [7]. Industry Ecosystem - Li Bin expressed the company's desire for a clearer online environment in the automotive industry, emphasizing the importance of rational competition and user service [8]. - NIO's executives have previously highlighted the challenges posed by excessive competition and the need for a healthier market environment [8][9]. - The recent initiative by the Ministry of Industry and Information Technology aims to address online misconduct in the automotive sector, focusing on illegal profit-making and false advertising [9].