“鸟牌”“炸王”一相逢，便胜却人间愚蠢无数

Core Viewpoint - The article discusses the backlash faced by a renowned artist after a controversial fireworks display in an ecologically sensitive area, highlighting the clash between artistic ambition and environmental responsibility [10][11][12]. Group 1: Artist's Background and Previous Works - The artist has a history of using explosive art to make statements, with notable works including a 1993 performance in Gobi Desert and various installations around the world, often in politically or culturally significant locations [6][10]. - In 2008, during the Beijing Olympics, the artist created a fireworks display at the Great Wall, which was environmentally conscious but ultimately went unbroadcasted due to timing issues [4][5]. Group 2: Recent Controversy - The recent fireworks show, conducted in collaboration with an international outdoor brand, sparked outrage due to its location in an ecologically fragile area, leading to significant public criticism and calls for accountability [10][11]. - The artist's previous claims of using biodegradable materials and environmentally friendly practices were overshadowed by the negative consequences of the recent event, resulting in a substantial drop in the parent company's stock value, estimated at a loss of approximately 12.5 billion HKD [12][11]. Group 3: Industry Implications - The incident serves as a cautionary tale for brands engaged in cross-disciplinary marketing, emphasizing the need for greater sensitivity to environmental and cultural contexts [11][12]. - The backlash has prompted discussions about the intersection of commercial interests and ecological ethics, suggesting that brands may need to reassess their strategies in light of public sentiment [11][12].