Core Viewpoint - The globalization narrative of Chinese companies is evolving from merely exporting products to offering culturally rich experiences and identities, as discussed in the recent forum on "Chinese Brand Culture Going Global" hosted by 36Kr [1] Group 1: Industry Trends - Chinese companies are shifting from a focus on price and supply chain efficiency to emphasizing cultural narratives and consumer experiences in their global strategies [1] - The forum highlighted the importance of capital, branding, infrastructure, and AI in navigating the new landscape of globalization [4] Group 2: Company Strategies - Voice AI company, Voice Intelligence, is expanding its product line to include AI hardware such as headphones and hearing aids, achieving significant sales milestones with over 100,000 units sold in the first month of launch [5][6] - Pet lifestyle brand VETRESKA has been strategically pivoting towards international markets since 2019, establishing offices in Singapore and Japan to enhance its overseas presence [8][9] - CMC Capital emphasizes the long-term nature of consumer demand and the need for companies to adapt their strategies to local markets, particularly in the context of cultural and operational differences [10][11] Group 3: Market Insights - The logistics sector is crucial for successful market entry, as demonstrated by the experiences of logistics company Able Logistics in Southeast Asia, which has built a comprehensive logistics network to support e-commerce growth [13][14] - Companies are advised to understand local cultural and infrastructural differences when entering Southeast Asian markets, as these factors significantly impact operational success [16][18] Group 4: Investment Perspectives - CMC Capital is focusing on investing in companies with strong organizational capabilities and is actively looking for opportunities in the overseas market [12][19] - The investment strategy includes supporting companies in their international expansion efforts, particularly those that can leverage local insights and adapt to consumer preferences [20][21] Group 5: Challenges and Opportunities - Companies face challenges in balancing cost, speed, and safety in logistics, particularly in the context of fluctuating tariffs and regulations in international markets [15][18] - The discussion highlighted the need for companies to build strong local partnerships to navigate the complexities of international expansion effectively [19][35]
圆桌对话：从本土走向全球:企业出海的“破圈”征程｜2025中国—东盟博览会品牌文化出海交流会
3 6 Ke·2025-09-22 10:43