Core Insights - The article discusses the launch of the "CR-V Global 30th Anniversary Edition" by Dongfeng Honda, highlighting its historical significance and market evolution over the past 30 years [1][4]. Product Launch and Features - The CR-V has sold over 15 million units globally since its first launch in 1995, with 3.2 million units sold in China alone [1][4]. - The new model offers both fuel and hybrid versions, with a price range of 145,900 to 209,900 yuan after a discount of 40,000 yuan [1]. - The vehicle features the upgraded Honda CONNECT 4.0 system, providing a new digital cockpit experience and enhanced connectivity options [2]. - The hybrid version utilizes the fourth-generation i-MMD system, achieving a fuel consumption of 5.49L/100km, allowing for nearly 1,000 km on a full tank of 92-octane gasoline [2]. - Safety features include the Honda SENSING 360+ system, equipped with 19 high-precision sensors and over 20 driving assistance functions [2]. Market Position and Strategy - Dongfeng Honda emphasizes the importance of local innovation combined with global technology to cater to the Chinese market [3]. - The CR-V has evolved through multiple generations, adapting to market demands and user preferences, maintaining its status as a leading urban SUV [3][4]. - The company aims to meet the changing needs of family travel, with over 80% of CR-V users seeking high-quality lifestyles [5]. Sales Performance - In the first eight months of this year, Dongfeng Honda CR-V sales exceeded 110,000 units, reflecting a year-on-year growth of 7.4% [5]. - The company has produced over 8.6 million vehicles since its establishment in 2003, covering a wide range of vehicle types and powertrains [5].
30年累计销售1500万辆 城市SUV“鼻祖”CR-V的守成与革新之战
Zhong Guo Jing Ying Bao·2025-09-22 10:52