AB InBev and Netflix Announce Global Brand Partnership

Core Insights - AB InBev and Netflix have announced a global partnership that connects iconic beer brands with Netflix titles and live events, marking an unprecedented collaboration in terms of global reach and scale of activations [1][2] Group 1: Partnership Details - The partnership aims to create enjoyable experiences for fans of legal drinking age by connecting them through shared passions such as sports, food, music, and comedy [2] - AB InBev will collaborate with Netflix on co-marketing campaigns featuring popular global and regional titles, including "The Gentlemen," "Brasil 70 - A Saga do Tri," and "Culinary Class Wars" [3] - The collaboration will include consumer activations, title integrations, limited-edition packaging, and digital promotions [3] Group 2: Live Events and Sponsorships - AB InBev and Netflix will also partner on co-branded campaigns around Netflix live events, including AB InBev's sponsorship of the Canelo vs. Crawford matchup in Mexico and advertising during Netflix's 2025 live NFL Christmas Game Day [4] - The partnership will extend to major global events, such as the 2027 Women's World Cup [4] Group 3: Company Background - AB InBev is a publicly traded company based in Leuven, Belgium, with a diverse portfolio of over 500 beer brands, including global brands like Budweiser, Corona, and Stella Artois [6] - For 2024, AB InBev reported revenue of 59.8 billion USD, showcasing its strong market presence and financial performance [6]