Core Viewpoint - The company Zhuangzhuang has officially terminated its C2C business model after ten years, shifting entirely to a C2B2C model, as announced by CEO Huang Wei in a letter to users [1][22]. Group 1: Business Model Transition - Zhuangzhuang has decided to shut down its "Free Market" feature, which was part of its C2C operations, and will gradually transition to an "official verification" business model starting September 22 [1][22]. - The decision to eliminate the C2C business is seen as a second retreat for Zhuangzhuang, following a previous shift in focus to second-hand mobile phones in 2020 [9][11]. Group 2: Competitive Landscape - Zhuangzhuang has been operating under the shadow of Xianyu, which is backed by Alibaba and has a strong ecosystem that includes traffic, payment, and logistics support [7][11]. - The competitive pressure from Xianyu has influenced Zhuangzhuang's decision to abandon its C2C model, as many users have migrated to Xianyu due to perceived limitations in Zhuangzhuang's offerings [6][11]. Group 3: Financial and Operational Challenges - Zhuangzhuang has faced significant financial challenges, requiring nearly 200 million yuan annually to subsidize its C2C operations, which only contributed 30% of its revenue [11][22]. - The company has not secured new capital since its last funding round in 2021, which raises concerns about its ability to sustain operations and invest in necessary improvements [8][17]. Group 4: Trust and Quality Assurance Issues - The company has encountered a trust crisis regarding its quality inspection system, highlighted by inconsistent quality reports during the "Monkey Big Shot" incident [18][19]. - Zhuangzhuang's efforts to establish a reliable quality assurance system are critical for the success of its C2B2C model, but the high costs associated with maintaining quality inspections and physical stores pose a significant challenge [21][22]. Group 5: User Engagement and Market Position - The frequent strategic shifts have led to user confusion and potential loss, as the company struggles to maintain a stable user base while transitioning to a focus on luxury second-hand goods [14][15]. - Zhuangzhuang's user engagement has declined, with its monthly active users dropping significantly after previous strategic changes, indicating a need for a more coherent approach to retain users [15][22].
转转挥刀C2C业务：闲鱼易躲，信任难建
3 6 Ke·2025-09-22 11:00