RAINBOW(SZ:002419) Nan Fang Du Shi Bao·2025-09-22 11:11Core Viewpoint - The article discusses the impact of Super Typhoon "Haikui" approaching the western coast of Guangdong, leading to increased consumer demand for emergency supplies in Shenzhen, particularly in supermarkets and online platforms [1][3]. Group 1: Supermarket Response - Supermarkets in Shenzhen, such as Hema and Tianhong, have reported a significant increase in orders, with fresh produce and meat supplies running low due to heightened consumer purchasing behavior [3][13]. - Tianhong has adjusted its supply plan, increasing the stock of water, vegetables, and meat by 2-3 times, and has implemented emergency replenishment measures to meet the demand [3][13]. - Hema is also preparing for the storm by increasing its overall stock by over 80% for essential items like vegetables, meat, and grains, while ensuring cold chain logistics are in place [13]. Group 2: Online Shopping Trends - Online grocery platforms, such as Pupu Supermarket, have experienced a surge in demand, with fresh vegetables selling out quickly, prompting the company to increase stock levels by over 20% for staple goods [5]. - Pupu has committed to multiple daily restocks to keep up with demand, while advising consumers to check various platforms for availability [5]. - Supermarkets are enhancing their online operations by adding staff for order fulfillment and adjusting delivery schedules based on weather conditions [13].