Core Viewpoint - The outdoor brand Arc'teryx, popular among the middle class, faces public backlash due to its controversial "biodegradable" fireworks display in Tibet, raising concerns about its impact on the fragile ecosystem and contradicting the brand's "Leave No Trace" philosophy [1][2] Company Impact - Following the incident, Anta Sports experienced a significant stock drop, with a peak decline of over 5%, resulting in a market value loss of 12.5 billion HKD [3] - Arc'teryx is a high-end outdoor apparel brand under Amer Sports, which was acquired by a consortium led by Anta Sports in February 2019. Anta's stake in Amer Sports has decreased to 39.49% due to subsequent share placements [3][4] - The incident has raised questions about Anta Sports' management and operational reputation, despite the company having a clear outdoor brand strategy [4] Financial Performance - Amer Sports reported a revenue of 2.709 billion USD for the first half of 2025, a 23.5% increase year-on-year, with the Greater China region showing a 42.4% growth [6] - However, the revenue growth of the technical functional apparel segment, which includes Arc'teryx, was only 5.09 billion USD, reflecting a slowdown with an 11 percentage point decline in growth compared to the previous year [6][8] - The footwear segment is becoming a key growth area for Arc'teryx, with a projected revenue increase of over 60% in 2024, indicating a strategic shift towards expanding this product line [8] Market Strategy - Arc'teryx plans to optimize its store network in the Greater China region, focusing on high-quality and efficient stores rather than aggressive expansion [8] - The number of stores for the Salomon brand, another Amer Sports brand, has increased significantly, indicating a shift in focus within the outdoor segment [9]
始祖鸟的烟花，会“炸”到安踏？
3 6 Ke·2025-09-22 11:28