Group 1 - The 2025 "I and the Temple of Earth" Beijing Book Fair concluded with a theme of "Reading, Encountering a Better Self," attracting a total of 550,000 visitors and hosting over 100 cultural reading activities [1] - During the event, nearly 8.5 million yuan in book subsidy vouchers were distributed, which aimed to reduce the cost of purchasing books for readers [4] - The vouchers were structured in three tiers: 50 yuan off for purchases over 100 yuan, 20 yuan off for purchases over 50 yuan, and 10 yuan off for purchases over 30 yuan, utilizing both online and offline distribution methods to reach different reader demographics [4] Group 2 - The collaboration between government subsidies and corporate discounts effectively lowered book purchasing costs, allowing more citizens to enjoy reading [4] - The issuance of the book subsidy vouchers received a positive response from readers, significantly boosting book sales and reflecting a strong reading culture in Beijing [4] - The initiative not only provided financial benefits to avid readers but also stimulated enthusiasm for book consumption and reading activities [4]
地坛书市落幕 11天展期发放图书惠民券近850万元
Bei Jing Shang Bao·2025-09-22 11:32