Company Overview - Company recently engaged with its Chairman and CEO, Ye Guofu, and the General Manager for the U.S. market, Tom Bartlebaugh, to discuss business strategies in the U.S. and globally [1] - The focus is on the company's IP strategy and refined operations in the U.S. market, which are expected to yield positive results [1] IP Strategy - The company is actively signing artists to enhance its own IP incubation, establishing a dual-track global IP ecosystem with both licensed and proprietary IP [1] - Management is confident in the company's unique advantages in full-category coverage, multi-channel penetration, global layout, and end-to-end operations, which facilitate collaborations with artists at relatively low costs [1] - Continuous improvement of IP collaboration and promotion mechanisms is underway, including a professional selection and elimination system to maintain the lifecycle and freshness of IP [1] Retail Strategy - The company is advancing channel enhancement and refined operations, opening high-potential stores like MINISO LAND in Shanghai and MINISOSPACE in Nanjing [1] - Management believes there is significant room for improvement in domestic stores, leveraging a large store strategy and iterative optimization to enhance brand upgrade and consumer loyalty [1] U.S. Market Operations - Tom Bartlebaugh brings 15 years of experience from similar companies in the U.S. and emphasizes a focus on user needs and disciplined, scientific business expansion [1] - The company sees strong competitive advantages in multi-category offerings, product quality, and IP development in the U.S. market [1] - The current strategy includes creating a family-oriented "one-stop" shopping experience to cater to various family members' needs [1] - Operational improvements are driven by data models for store location, staffing, and backend support, enhancing operational precision [1] - The company is testing various store formats, including Mall, Lifestyle Center, and Power Center, while developing a membership system for ongoing customer engagement [1] Financial Outlook - The company maintains a positive outlook on its IP strategy and overseas operational efficiency, projecting adjusted net profits of 2.9 billion and 3.7 billion yuan for 2025 and 2026, respectively [2] - Current valuations suggest a 19 times non-IFRS P/E for 2025, with a target price increase of 9% to 56.93 HKD and 29.38 USD, indicating a 17% upside potential [2]
名创优品(09896.HK)：期待IP双轨并行和美国精细运营效果显现