“它经济”消费升级 智能生活开启行业变革

Core Insights - The Chinese pet market has surpassed 300 billion yuan and is projected to reach 1.15 trillion yuan by 2028, driven by a shift towards AI and smart technology in pet care [1][3][5] Market Growth - The pet population in urban areas is expected to exceed 124 million by 2024, with a 7.5% growth in the consumption market, reaching 300.2 billion yuan [3] - The average annual spending per pet exceeds 2,000 yuan, with significant growth in the cat market at 10.7% [3] Consumer Trends - The new generation of pet owners prioritizes emotional companionship and quality of life over basic needs, indicating a shift towards high-quality, premium products [3][4] - Consumers are increasingly willing to pay for high-end products, with a notable rise in the demand for smart pet devices and premium services [4][5] Technological Integration - AI is transforming the pet industry across the supply chain, from product development to consumer engagement, with smart pet products seeing a 120% increase in sales [5][6] - The global market for smart pet products is projected to approach 6 billion USD by 2024, with a compound annual growth rate of 19.5% from 2024 to 2034 [5] Industry Innovations - Companies are adopting transparent supply chains and personalized nutrition plans using AI to cater to individual pet needs [6] - The integration of pet services with lifestyle elements, such as pet-friendly hotels and parks, is emerging as a new growth area [6] Market Segmentation - The pet industry is becoming increasingly segmented, with specialized services and products for aging pets and other niche markets [7]