第四届中国（四川）国际熊猫消费节即将启幕，4亿元消费券等你来抢

Core Viewpoint - The "Shopping in China: Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to stimulate new consumption patterns and enhance consumer demand in Sichuan province [1][3]. Group 1: Event Overview - The festival will feature a main venue in Chengdu and sub-venues in Yibin and Dazhou, with a series of supporting activities across other cities [1][3]. - The event is structured around a framework of "1+12+N," including one launch ceremony, twelve benchmark IP activities, and numerous series of activities tailored to local characteristics [3][4]. Group 2: Key Activities - The launch ceremony on September 25 will showcase the consumption vitality of Chengdu, Yibin, and Dazhou, and will introduce new consumption scenarios for 2025 [3]. - Twelve benchmark IP activities will focus on various economic themes such as night economy and internationalization, including events like the Chengdu-Chongqing Consumption Festival and the Eighth World Sichuan Cuisine Conference [3][4]. Group 3: Regional Focus - Five economic zones will host unique consumption promotion activities, such as food and wine festivals in the South Sichuan Economic Zone and cultural tourism events in the Northeast Sichuan Economic Zone [4][5]. - The festival will also emphasize the integration of culture and commerce, particularly in areas rich in natural and cultural resources [4][5]. Group 4: Financial Incentives - A total of 400 million yuan will be allocated for "Shu Li An Yi" consumption vouchers, with an overall benefit exceeding 1 billion yuan for consumers through various promotional activities [5][6]. - The festival will coincide with major consumption periods, implementing policies to encourage the replacement of old consumer goods and promoting automotive consumption [5][6]. Group 5: Consumer Experience - The festival aims to create a diverse and vibrant consumer atmosphere by leveraging 120 new consumption scenarios across various sectors, including retail and technology [6]. - Initiatives like the "Hundred Products Thousand Stores" plan will enhance local small businesses, fostering a sense of community and cultural heritage [6].