Shake Shack names Michael Fanuele to the new position of chief brand officer

Core Insights - Shake Shack has appointed Michael Fanuele as the chief brand officer to enhance its marketing strategy and brand positioning [1][4] - The company aims to expand its presence from approximately 400 domestic locations to 1,500 restaurants nationwide [5] - Shake Shack reported a 1.8% increase in same-store sales for the most recent quarter, marking the 18th consecutive quarter of comparable sales growth [6] Company Strategy - Fanuele will collaborate with the chief growth officer and chief communications officer to oversee advertising, paid media, insights, and analytics [2] - The company is focused on connecting with more guests through bold marketing efforts, leveraging Fanuele's creativity and experience [4] Background of New Chief Brand Officer - Michael Fanuele has a strong background in branding and media strategies, having worked with notable brands such as Dos Equis, Arby's, and Cadillac [3] - He previously held significant roles including chief strategy officer at Fallon and Havas, and chief creative officer at General Mills [3] Future Plans - Shake Shack plans to open 13-16 company-owned restaurants and 7-9 licensed locations in the current quarter [6] - The company is committed to optimizing media investments and strengthening its brand for long-term growth [4]