老登灌酒没人搭理了，属于年轻人的夜晚才刚开始

Core Viewpoint - The article discusses the evolving drinking culture among younger generations in China, contrasting it with traditional drinking customs that emphasize peer pressure and hierarchy [18][21][27]. Industry Insights - The production of baijiu (Chinese liquor) has been declining for eight consecutive years, with industry profits shrinking by 10% year-on-year [18]. - The younger demographic is increasingly rejecting the coercive drinking culture associated with traditional baijiu consumption, opting instead for a more relaxed and egalitarian social atmosphere [20][21][26]. Consumer Behavior - Young consumers are choosing to drink for personal enjoyment rather than for social obligation, leading to a shift in drinking venues from formal banquets to casual gatherings [22][26]. - Female beer consumption has surged, with a growth rate of 39.8%, influencing product development towards lower alcohol content, fruity flavors, and visually appealing designs [25].