五年坚持，成就不可复制的“汾酒品质护城河”

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period towards high-quality growth, with Fenjiu leading a five-year "quality traceability journey" that aims to rebuild trust between the industry and consumers, providing a sustainable development model for the industry [1] Group 1: Quality Traceability Journey - Fenjiu's "quality traceability journey" has been ongoing for five years, showcasing a systematic approach to building a transparent quality traceability system from the field to the consumer [4][5] - The theme of the fifth anniversary event, "Grain Heart Builds Wine Soul · Earth Harvests Together," reflects the innovative format of the journey and highlights Fenjiu's commitment to quality [4] Group 2: Agricultural Base Development - Since 2009, Fenjiu has established over 1.4 million acres of standardized production bases, focusing on high-quality grain sourcing from key geographical areas [5] - The company employs a management model of "land registration + five unifications," ensuring full control over the entire process from production to storage, setting a new benchmark for quality safety in Chinese liquor [5][6] Group 3: Technological Empowerment - Fenjiu collaborates with top institutions to develop specialized grain varieties that meet brewing needs, enhancing both yield stability and resistance to adverse conditions [8] - The company has implemented a comprehensive quality control system covering 124 processes and 297 quality control nodes, integrating traditional brewing wisdom with modern technology [8][9] Group 4: Community Engagement and Trust Building - The "Walk into Fenjiu First Workshop" initiative has become a recognized quality IP, enhancing trust between the brand and consumers through transparency and active engagement [12] - Fenjiu's agricultural initiatives have positively impacted over 100,000 farmers, providing training and support, thus achieving a win-win situation for both the company and the agricultural community [12][13] Group 5: Future Commitment - Fenjiu aims to continue honoring the land and safeguarding quality, striving for high-quality development while contributing to rural revitalization and national strategies [14]