淘宝拟投入10亿元助力商家“出海”

Core Insights - Taobao is accelerating its international expansion with a significant investment of 1 billion yuan for the upcoming Double 11 shopping festival, aiming to help 100,000 merchants double their overseas sales [1] - The "Taobao Outbound" initiative offers a streamlined solution for merchants to sell internationally without switching platforms, allowing them to synchronize their products across various overseas sites [1][2] - The initiative has seen a remarkable growth in new overseas users, with a year-on-year increase of over 200% since April [1] Group 1: Business Strategy - "Taobao Outbound" focuses on expanding based on product adaptability, logistics capabilities, and local consumer potential, with nearly 70% of its coverage in Asia [2] - The program has attracted over 1 million merchants, with the GMV growth of signed merchants reaching three times the overall overseas market growth [1][4] - The initiative supports 29 currencies and offers logistics services in select markets to enhance the competitiveness of Chinese products globally [1][4] Group 2: Marketing and Promotions - During the Double 11 period, Taobao will launch dedicated industry channels in overseas markets and provide substantial industry coupons to support merchants [3] - The platform will offer cross-border free shipping and returns in 12 overseas sites, marking the first global launch of Double 11 with five language versions [3][4] - Predictions indicate that over 1 million merchants will participate in the Double 11 event, with 400 million items eligible for cross-border free shipping [4]