大麦官宣代言人赵今麦，大麦VIP会员权益再加码

Group 1 - The core point of the news is the announcement of Zhao Jinmai as the spokesperson for Damai Entertainment, marking a significant step in the company's brand renewal strategy [1][6] - Damai Entertainment is a technology-driven company in the real entertainment sector, covering various areas such as movies, concerts, theater, IP commercial derivatives, performing arts tourism, sports events, series, artist management, and ticketing platforms [4] - The new Damai app has a comprehensive entertainment ticketing platform that covers over 40 subcategories, 12,000 cinemas, 20,000 venues, and more than 100,000 popular attractions, solidifying the brand's presence in the market [4] Group 2 - On the day of the spokesperson announcement, Damai launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest version of the Damai app for a chance to win free tickets and discounts [6] - The company introduced two customized membership fast-pass cards featuring Zhao Jinmai, with the black diamond membership card priced at 388 yuan, offering various entertainment benefits, and the standard membership card priced at 88 yuan [6] - Zhao Jinmai, a beloved artist known for her acting skills and appealing image, aligns perfectly with Damai's new mascot "Damai Maibao," creating a synergistic branding effect [6][7]