中国数字音乐产业规模达2113.5亿元，同比增长10.8%

Core Insights - The report titled "China Digital Music Industry Report (2024)" was released, highlighting significant growth in the digital music market in China, projected to reach approximately 211.35 billion yuan in 2024, representing a 10.8% increase from 2023 [3][4] - The growth is primarily driven by the extensive use of music on video platforms, particularly through music live streaming and short videos [3] - 2024 is identified as a critical year for implementing the "14th Five-Year" cultural development plan, emphasizing the need for digital cultural innovation and sustainable development in the digital music industry [3] Industry Development Environment - The report is based on data from 30 major digital music companies in China, excluding ambiguous business models, and includes insights from in-depth interviews with key enterprises [4] - It also references regulatory data from government departments, financial reports from digital music companies, and analyses from third-party research institutions [4] Industry Development Status - The digital music industry in China is expected to maintain its position as the largest user base globally, with advancements towards intelligent, integrated, and international development [3] - The industry faces challenges such as the iterative application of digital technology, restructuring of music business models, and the return of music copyright value [3] Issues and Countermeasures - The report emphasizes the need to address deep-seated internal issues within the industry, focusing on optimizing the industry structure and ecosystem for sustainable growth [3] Trends and Outlook - The digital music industry is anticipated to contribute "Chinese wisdom" to the global digital cultural industry, showcasing resilience and innovative vitality during a pivotal period for cultural development in China [3]