转转变“重”

Core Viewpoint - 转转 Group is transitioning from a C2C model to a C2B2C model, focusing on quality inspection and service capabilities, marking a significant shift in its business strategy [1][3][4] Business Model Changes - The "Free Market" C2C model, which accounted for less than 3% of the overall GMV, will be gradually shut down, with the transition ensuring a smooth user experience [3][4] - The company aims to enhance its C2B2C business, which has shown rapid growth and profitability over the years [3][4] Strategic Focus - CEO Huang Wei emphasized the need for the company to reassess its business focus, stating that the shift to a "new consumption enterprise" is essential for future competitiveness [3][4] - The C2B2C model will prioritize official quality inspections, addressing consumer trust issues in second-hand transactions [4][5] Quality Assurance Initiatives - Since 2019, the company has been developing its C2B2C model, introducing services like "official inspection" to standardize quality control in second-hand goods [4][5] - The introduction of a quality inspection team and standardized processes aims to mitigate trust issues and improve transaction efficiency [5][6] Competitive Landscape - Other platforms like Xianyu are also expanding their B-end merchant offerings and enhancing quality inspection processes, indicating a broader industry trend towards service and efficiency [6][7] - Both Xianyu and 转转 are navigating the challenges of balancing C2C and C2B2C models while addressing consumer trust and transaction efficiency [7][8] Operational Expansion - 转转 has established quality inspection centers in major cities and has a significant number of on-site recovery engineers, indicating a heavy investment in physical assets [9][10] - The company has opened large retail stores to better understand consumer needs and enhance trust through in-person interactions [9][10] Financial Health - 转转 has achieved a positive cash flow since July 2022, indicating a healthy financial status and the ability to invest in service optimization [10]