GMV 破百亿，天猫国际旗下鲸芽如何成为跨境撮合“加速器”？

Core Insights - The article highlights the rapid growth and success of cross-border e-commerce platforms like Jingya, which facilitate overseas brands entering the Chinese market and provide solutions for local sellers to thrive in a changing market landscape [2][11][38] Group 1: Company Growth and Performance - The case of "Peach Mama" illustrates how joining Jingya led to a significant increase in monthly sales, reaching over 300,000 yuan within three months, and achieving annual growth rates in the multiple digits [2][11] - Other sellers on Jingya, such as "66 Thailand Purchase" and "Zhang Xiaoqi Haircare Shop," have also experienced explosive growth, with monthly sales nearing one million yuan and annual sales exceeding 40 million yuan, respectively [3][11] - Jingya has attracted over 7,000 overseas brands and more than 5,000 sellers, achieving an annual transaction volume exceeding 10 billion yuan within just six years of operation [11][38] Group 2: Market Dynamics and Trends - The cross-border e-commerce sector is experiencing rapid growth, with China's cross-border e-commerce import and export scale reaching approximately 2.71 trillion yuan last year, a 14% year-on-year increase [38] - The demand for quality products is rising among consumers, prompting platforms like Jingya to enhance their service offerings and supply chain management [38] Group 3: Platform Features and Advantages - Jingya serves as a crucial link between cross-border e-commerce businesses and the Taobao ecosystem, providing a comprehensive marketing network and operational support for sellers [14][19] - The platform's robust infrastructure includes over 100 bonded warehouses across more than 40 cities in China and 40 overseas warehouses in 15 countries, facilitating efficient logistics and supply chain management [21][19] - Jingya implements strict quality control measures and seller qualifications to ensure product authenticity, addressing consumer trust issues in cross-border trade [22][24]