Nike's new activewear line with Skims is set to launch this week. Here's why it matters

Nike's highly anticipated activewear line with Kim Kardashian's intimates brand Skims is set to launch this week after it was pushed back due to production delays, the companies announced Monday. The partnership, dubbed NikeSKIMS, is a key part of the sneaker company's strategy to win over more female shoppers and take back market share from brands like Lululemon, Vuori and Alo Yoga, which cater more closely to women. The new line will launch on Friday with three core collections – Matte, Shine and Airy – t ...