PDD(US:PDD) Xin Hua She·2025-09-22 22:17Core Insights - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets in China [1] Group 1: Consumption Trends - The "Golden Autumn Consumption Season" is a key event running from early September to the end of November, aimed at celebrating agricultural harvests and promoting consumption [2] - Various local agricultural products are gaining popularity, with daily sales reaching 100,000 jin (approximately 50,000 kg) in markets like Shandong [2] - E-commerce platforms reported significant sales growth, with Douyin (TikTok) recording over 120 million orders from September 10 to 19, a 56% year-on-year increase in order volume and a 47% increase in transaction value [4] Group 2: Youth Engagement - An increasing number of young consumers are drawn to "earthy and beautiful" products, with many participating in local markets and cultural experiences [5] - The development of e-commerce and logistics has made it easier for young people to access unique agricultural products, with platforms like Pinduoduo facilitating easy online purchases [5][6] Group 3: Government and Institutional Support - Various e-commerce platforms and financial institutions have launched numerous support measures, including subsidies and loans, to boost agricultural consumption [4] - Local governments are enhancing agricultural product sales channels, with initiatives like direct sales points for ginger in Anhui and the "Village Broadcasting Growth Plan" in Zhejiang [7]