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Google and Justice Department Spar Over Remedies in Ad Market Antitrust Case
AlphabetAlphabet(US:GOOG) PYMNTS.com·2025-09-22 23:14

Core Viewpoint - The ongoing legal battle between Google and the Justice Department centers on whether Google should divest its ad exchange, AdX, to restore competition in the online display advertising market [1][2]. Group 1: Legal Proceedings - A two-week remedy trial is taking place following a court ruling that Google illegally monopolized ad technology markets [2]. - The Justice Department's lawyer labeled Google as a "recidivist monopolist," arguing that selling AdX is essential for restoring competition [3]. - A previous court ruling allowed Google to retain ownership of its Chrome browser and Android operating system, but required data sharing with competitors to enhance fairness in online search markets [6]. Group 2: Google's Position - Google’s legal team described the Justice Department's proposal as "radical and reckless," asserting that the company has a more suitable solution [4]. - Google had previously considered a potential divestiture of AdX but claimed its proposal differed from the Justice Department's demands [4]. - The court found that Google’s monopoly in advertising technology allowed it to charge higher prices and capture a larger share of sales [5].