泰达论四化 || 高端化：从品牌溢价转向技术溢价

Core Viewpoint - The current stage of the Chinese automotive industry emphasizes the necessity of brand high-endization as a survival and development mission, making it a critical topic for the future [3][4]. Group 1: High-End Market Dynamics - New forces in the automotive industry are set to dominate the high-end market, with the ability to define products, markets, and eras being crucial for market success [4]. - The transition to high-end brands is essential for achieving the goal of becoming a strong automotive nation and creating world-class enterprises [4]. - High-endization is characterized by four key aspects: product and technology refinement, user experience and service enhancement, aesthetic and cultural development, and a commitment to social responsibility [4]. Group 2: Changing Consumer Demands - As technology evolves, consumer demands are shifting towards a blend of practicality and emotional value, with a focus on quality, usability, and cost-effectiveness [4]. - The concept of "new luxury" combines traditional luxury with technological innovation, aiming to redefine luxury experiences [4][5]. Group 3: Global Recognition of Chinese Brands - Increasingly, multinational companies are acknowledging the rise of Chinese high-end automotive brands on a global scale, attributing this to advancements in technology and national confidence [5]. - To successfully elevate Chinese automotive brands to high-end status, a focus on original design, leading technology, and safety is essential [5]. Group 4: Technological Revolution in the Automotive Industry - New forces are reshaping the high-end market landscape, with a significant increase in their market share, projected to reach 63.9% this year [6]. - The core competitiveness of high-end brands is increasingly determined by advanced driver assistance systems, appealing to tech-savvy consumers [6]. - The automotive industry is undergoing a major transformation driven by technological revolutions, necessitating a shift from isolated technological advancements to integrated system capabilities [6][7]. Group 5: Shifts in Product Selling Points - Automotive selling points are transitioning from "power and leather" to "computational power and experience," moving away from brand premium to technology premium [7]. - Domestic brands must shift from a price-driven model to a high-value model driven by collaborative innovation across the entire value chain [7]. - Building technological competitiveness requires four strategic paths: hardware-software collaboration, data-driven approaches, enhanced safety systems, and ecosystem co-construction [7].