CAMA2025中国广告营销大奖终审会暨东阿阿胶主题研讨会举行

Group 1 - The CAMA 2025 China Advertising Marketing Awards final review meeting and the Dong'e Ejiao themed seminar were successfully held, focusing on the theme of "Confident China" and emphasizing the importance of Chinese market and cultural values [1] - Over 30 marketing experts, scholars, and corporate representatives gathered to evaluate outstanding marketing cases and discuss core issues related to the development of the Dong'e Ejiao brand, injecting new wisdom into the innovation of time-honored brands and the inheritance of traditional Chinese medicine culture [1][3] Group 2 - Experts discussed two main topics: the integrated marketing creativity for the brand rejuvenation strategy of Dong'e Ejiao and the resource feedback from the Dong'e traditional Chinese medicine cultural tourism area to the brand construction [3][4] - The unique core assets of Dong'e Ejiao include its intangible cultural heritage skills, authentic quality, and cultural depth, which are essential for brand rejuvenation [3][4] Group 3 - The meeting emphasized that brand rejuvenation should not merely aim for youthfulness but should adapt to the dialogue methods required by younger users [4] - Dong'e Ejiao has been deepening its "1238" strategy, focusing on a dual-driven approach of culture and industry, leading brand rejuvenation, and enhancing cultural experiences to solidify brand trust [4][5] Group 4 - The company aims to integrate industrial tourism with traditional Chinese medicine culture, creating a cultural experience, health and wellness leisure, and educational research hub within the Dong'e traditional Chinese medicine cultural tourism area [4] - This integration enhances emotional connections and cultural recognition between the brand and consumers, achieving a balance between social and economic value, providing a "Dong'e solution" for time-honored brands in the new era [4][5] Group 5 - The successful hosting of the CAMA awards and the Dong'e Ejiao seminar showcases the proactive stance of time-honored brands in cross-industry innovation and multidimensional breakthroughs in the new era [5] - Dong'e Ejiao will continue to deepen the dual-driven approach of culture and industry under the guidance of the "1238" strategy, further strengthening brand narrative and cross-sector communication to elevate value from products to culture and from resources to brand [5]