Core Viewpoint - Citigroup's research report indicates that Damai Entertainment has established an entry point on Taobao Flash Sale, allowing users to purchase movie tickets and offline event tickets, which is expected to positively impact Damai's ticketing business ahead of the National Day holiday [1] Group 1: Business Developments - Taobao Flash Sale reached 300 million monthly active users in August, and the new entry point for Damai is anticipated to enhance its ticketing operations [1] - Future catalysts for Damai include potential new IP collaborations and the opening of the first Chiikawa official store in Shanghai on September 27 [1] Group 2: Competitive Positioning - Citigroup maintains a "Buy" rating for Damai with a target price of HKD 1.4, suggesting that the potential of its IP business has not been fully realized [1] - Damai currently does not need to pay channel fees to Taobao and benefits from the support of its super app traffic, which is expected to help it compete with Maoyan Entertainment, which receives traffic support from Meituan and WeChat [1]
大行评级|花旗:重申大麦“买入”评级 IP业务潜力尚未完全释放
Ge Long Hui·2025-09-23 02:51