Core Viewpoint - The controversy surrounding the "fireworks show" by the outdoor brand Arc'teryx has not significantly impacted its retail operations, as consumer traffic remains steady in physical stores despite the backlash [1][3][5]. Group 1: Retail Performance - Arc'teryx's physical stores continue to attract customers, with reports of steady foot traffic and sales at locations such as Beijing's Huiju Shopping Center and Shanghai's Bailian Outlet [1][3]. - Store employees noted that while there were some returns over the weekend, overall business has not shown a marked decline due to the controversy [3]. - The average price of Arc'teryx's hard-shell jackets ranges from 5,000 to 8,000 yuan, and the brand has not offered discounts, focusing instead on a points system for cleaning services [3]. Group 2: Financial Performance - In 2024, Amer Sports, the parent company of Arc'teryx, reported total revenue of $5.183 billion, with the outdoor functional apparel segment, which includes Arc'teryx, achieving a 36% year-on-year growth to $2.194 billion [5]. - The revenue breakdown shows that the Greater China region generated $1.298 billion in 2024, while the Americas and EMEA regions contributed $1.859 billion and $1.513 billion, respectively [5]. - By 2025, the Greater China region became the largest market for Amer Sports, with revenue increasing by 42% to $410 million, while the Americas and EMEA regions saw more modest growth [5]. Group 3: Controversy and Response - The "fireworks show" event, conducted in collaboration with artist Cai Guoqiang in the Himalayas, has sparked public debate, prompting local authorities to initiate an investigation [7]. - The official platform "Cloud Summit Everest" reported that the video of the fireworks show, released on September 20, has drawn significant attention from netizens, leading to a government response [7].
实探始祖鸟门店，硬壳冲锋衣均价在5000元至8000元之间，店员：生意未受“烟花秀”影响
Sou Hu Cai Jing·2025-09-23 03:10