“成都海纳万商消费节”启幕，探索“办公消费”与“居住消费”联动新路径

Core Insights - The "Chengdu Haina Wanshang Consumption Festival" was launched on September 19, aiming to enhance urban consumption potential through innovative practices in grassroots governance and community engagement [1][7] - The festival transforms office spaces into vibrant community hubs, fostering a sense of belonging among white-collar workers [1][3] Group 1: Event Overview - The festival is a collaboration between Chengdu Shiyang Street Jincheng Community, the Building Economy Promotion Association, and China Overseas Property, focusing on integrating office and residential consumption [1][7] - The event features a theme activity that turns office public spaces into lively "urban living rooms," attracting participation from both office workers and local residents [1][3] Group 2: Operational Model - The festival introduces an online platform for white-collar workers to obtain a "exclusive discount identity," allowing them to enjoy tailored discounts at various commercial projects under China Overseas [3][5] - This model effectively connects dispersed commercial points across the city, creating a consumption network tailored for high-value demographics [3][5] Group 3: Community and Merchant Benefits - The initiative aims to empower merchants by providing precise customer targeting and enhancing their operational confidence in the current economic climate [3][5] - The integration of community services with commercial benefits deepens white-collar workers' recognition of their community, contributing to improved grassroots governance [5][7] Group 4: Broader Implications - The launch of the festival represents a significant step in Chengdu's efforts to promote the integration of culture, commerce, tourism, and sports, enhancing consumption quality and upgrading urban living [7]