金融宣教与传统文化“双向奔赴” 广发北京分行亮相“金融集市”

Group 1 - The "Financial Education Promotion Week" is being conducted nationwide under the guidance of the National Financial Supervision Administration, the People's Bank of China, and the China Securities Regulatory Commission, with a focus on enhancing financial literacy among the public [1] - The Beijing Financial Regulatory Bureau organized a "Financial Market" event at the Financial Street Shopping Center, where Guangfa Bank's Beijing branch actively participated, providing an engaging financial knowledge experience for citizens [1] Group 2 - Guangfa Bank's Beijing branch launched an original educational video titled "National Music Talks about Appropriateness," which creatively illustrates the core content of the "Financial Institutions Product Appropriateness Management Measures" using traditional Chinese music instruments [2] - The performance included various instruments to explain key concepts such as the definition of product appropriateness, shared responsibilities between financial institutions and consumers, standards for identifying inappropriate products, special protection clauses for elderly consumers, and the authority of the regulations [2] Group 3 - A self-composed and performed "Kuaiban" (a form of Chinese storytelling) by Guangfa Bank employees highlighted financial fraud traps, educating the audience on various illegal financial activities and the importance of cautious investment [3] - The performance also promoted the benefits of deposit insurance, emphasizing its comprehensive coverage for all banking institutions and currencies, and the role of national policies in safeguarding depositor rights and stabilizing the financial system [3] Group 4 - The "Financial Consumer Rights Treasure Account" booth featured an interactive game called "Appropriateness Matching," which was highly popular among participants, combining fun and educational elements to help them understand the relationship between financial product risk ratings and their own risk tolerance [4] - The booth also included knowledge display boards and on-site explanations by financial managers, reinforcing the idea that "suitability is the best" [4] - Guangfa Bank's Beijing branch integrates financial education with traditional culture and consumer rights protection, establishing a unique financial education brand, with leadership participation underscoring the importance of consumer rights protection in the bank's operations [4]