Financial Performance - Company achieved revenue of $938 million in H1 2025, a year-on-year increase of 47%, with net profit of $32 million, up 3.4 times [1] - Revenue from advertising technology business reached $929 million, growing by 47.6%, primarily driven by the programmatic advertising platform Mintegral, which generated $897 million, a 48.6% increase [1] - Marketing technology business revenue was $8.794 million, reflecting a 1.1% year-on-year growth [1] Market Trends - Global economic growth is slowing, yet the advertising industry continues to show growth, supported by enhanced privacy protection policies [2] - Antitrust measures are limiting the monopolistic behavior of large tech companies in the advertising market, creating more opportunities for other industry participants [2] Business Strategy - Hybrid monetization strategies are becoming mainstream for mobile app developers, combining ads, subscriptions, and in-app purchases to diversify revenue sources [3] - The introduction of smart bidding products has led to rapid growth, with over 80% of Mintegral's total revenue in H1 2025 coming from this product line [3] - Mintegral's revenue from the gaming category reached $662 million, a 51.7% increase, while non-gaming categories generated $236 million, up 40.6% [3]
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