Zhi Tong Cai Jing·2025-09-23 03:57Group 1 - The core viewpoint is that Steven Madden (SHOO.US) is expected to benefit from the shift in fashion trends towards more formal styles, leading Piper Sandler to upgrade its rating from "neutral" to "overweight" and raise the target price to $40 [1] - Piper Sandler's optimism is largely based on the potential of the Kurt Geiger brand, which is seen as unique with significant future growth potential despite its low market penetration in the U.S. [1] - The expectation is that Kurt Geiger could become a $1 billion annual sales brand, as consumer awareness is expected to increase significantly once they experience the brand [1] Group 2 - Crocs (CROX.US) has had its rating downgraded from "overweight" to "neutral" with a 21% reduction in target price due to changing consumer preferences towards more formal footwear and declining interest in the HEYDUDE line [1] - Crocs' sales of slippers are expected to stagnate in 2024, with a projected 12% decline in North America this year, while Birkenstock is gaining market share [2] - Interest in Crocs has decreased by 23% according to Google search trends, indicating a weakening growth momentum for the brand [2]