跨境电商助力越南制造业企业迎来发展黄金机遇期

Core Insights - The global cross-border e-commerce market is projected to reach $791.5 billion by the end of 2024, with a subsequent growth rate expected to exceed 30%, presenting a significant opportunity for Vietnamese manufacturing enterprises [1] Group 1: Government Initiatives - The Vietnamese government has identified cross-border e-commerce as a key pillar in its national development strategy through the "2026-2030 National E-commerce Development Master Plan," aiming to build a sustainable digital export ecosystem and enhance international competitiveness [1] - Over 350,000 Vietnamese SMEs are currently participating in online exports via e-commerce platforms, leveraging integrated logistics, payment, and customer service ecosystems to achieve a "one-stop global selling" model [1] Group 2: Industry Potential - Nguyen Thi Hoai An, President of the Vietnam Cross-Border E-commerce Alliance, emphasizes Vietnam's advantageous geographical position, stable and rich supply chain, young workforce, and strong digital transformation capabilities as essential elements for becoming a regional e-commerce logistics hub [1] - The rapid development of cross-border e-commerce is seen as a new infrastructure for global trade, facilitating the borderless flow of products and value, thus providing a rare "golden opportunity" for Vietnamese manufacturing enterprises [1]