Core Insights - The event "Jinsha Red Sorghum Festival" marks a strategic shift in the liquor industry from scale expansion to value cultivation, emphasizing a new phase of scientific and systematic development in the upstream region of the Chishui River [3][12] - The integration of wine and tourism is becoming a core pathway for connecting consumers with production areas, brands, and values, transforming the perception of production areas from mere geographical labels to entities embodying quality, culture, and ecology [4][10] Strategic Development - Jinsha Liquor Industry is evolving from a traditional liquor producer to a builder of regional ecosystems and a promoter of value co-creation, highlighting the importance of sustainable development in the liquor industry [8][19] - The "Jinsha Red" brand IP has transitioned from a simple celebration of sorghum planting to a comprehensive value ecosystem that integrates raw material tracing, craftsmanship, cultural heritage, and consumer experience [4][10] Experience Enhancement - The launch of the "Return to Upstream: See Jinsha" factory tour project aims to enhance consumer experience and leverage regional resource advantages, guiding consumers through the brewing process to unlock the flavor and quality logic of sauce-flavored liquor [11] - The strategic upgrade of the sealing ceremony focuses on emotional and memory-carrying functions, evolving into a cultural service that combines ritual experience, time expectations, and emotional attachment [11] Scientific Empowerment - The scientific value forum held alongside the festival revealed the ecological scarcity and unique brewing characteristics of the Jinsha County production area, marking a shift towards a scientific and systematic approach to regional development [12][14] - The forum's findings provide quantifiable and traceable scientific evidence for the quality of the production area, redefining the genetic basis of "smooth and mellow sauce aroma" [14][17] Future Outlook - The development of the Jinsha production area is entering a new historical stage, with plans to enhance wine-tourism integration and improve consumer engagement through better facilities and services [19] - The future competition in the liquor industry will focus on ecosystem competition, emphasizing collaboration and shared growth among various stakeholders in the production area [19]
五年淬炼“金沙红了”,金沙酒业重塑酱酒产区价值与体验范式
Sou Hu Cai Jing·2025-09-23 04:50