Huize(US:HUIZ) Cai Fu Zai Xian·2025-09-23 05:00Core Insights - The article highlights the true value of insurance services through the experience of a long-term customer, showcasing the importance of trust and service quality in the insurance industry [1][9]. Group 1: Customer Experience - The claims process reflects the real face of insurance services, as demonstrated by the journey of a customer who received a claim of 12,571.9 yuan after an accident [2]. - The customer received personalized support throughout the claims process, including reminders to submit documents after recovery and assistance with material preparation [2][5]. - The customer expressed high satisfaction with the service, rating it five stars and emphasizing loyalty to the platform after ten years of purchasing various insurance products [2][10]. Group 2: Company Overview - Huize Insurance Network, established in 2006 and listed on NASDAQ in 2020, is a leading internet insurance service platform in China, focusing on a full lifecycle service chain [4]. - The company has served over 11 million users, with a repurchase rate of 41%, significantly higher than the industry average of 19% [4]. Group 3: Service Innovation - The "Xiao Ma Claims" service system has become an industry benchmark, providing quick claims for small cases and comprehensive support for larger claims [5]. - In 2024, the company assisted in settling claims amounting to 808 million yuan, showcasing its efficiency and customer-centric approach [5]. Group 4: Technology and Product Development - Huize has developed the "Feng Tong" intelligent system to enhance efficiency and optimize user experience in insurance decision-making [7]. - The company collaborates with insurers to create popular products that meet user needs, such as the "Darwin" critical illness insurance series and the "Little Bee" accident insurance series [8]. Group 5: Trust and Service Commitment - The article emphasizes that the ultimate value of insurance is realized during the claims process, highlighting the importance of service commitment over mere product comparison [9]. - Huize's service promise, which includes not disturbing, misleading, or being perfunctory, while helping customers understand, select, and claim, redefines internet insurance service standards [9].