Core Viewpoint - Different Group officially listed on the Hong Kong Stock Exchange on September 23, with a share price of HKD 71.2, reflecting strong investor interest with an oversubscription rate of approximately 3316.5 times [1] Fundraising and Allocation - The IPO raised a maximum net amount of approximately HKD 782 million, with shares offered between HKD 62.01 and HKD 71.20 [3] - The net proceeds of approximately HKD 661.7 million will be allocated as follows: - About 25.7% for enhancing production capacity, specifically for building a new factory in Ningbo, Zhejiang Province [3] - About 34.1% for brand activities and expanding the sales network and international presence [5] - About 16.6% for increasing brand influence in North America, Europe, and Southeast Asia, including establishing localized offices and obtaining safety certifications for products [3][5] - About 13.6% for research and development of new products and patent applications [5] - About 10% for working capital and general corporate purposes [5] Brand Positioning and Market Leadership - BeBeBus, the core parenting brand under Different Group, has established a strong leadership position in the domestic mid-to-high-end durable parenting products market [4] - The brand targets the high-end market and has received multiple international awards, including the Red Dot Award in 2021 and the Contemporary Excellent Design Award in 2020, indicating strong brand strength and product competitiveness [4] IPO Management and Future Outlook - Baihui Capital acted as the joint bookrunner and lead underwriter for the IPO, leveraging its capital market resources and professional service experience [7] - The company aims to consolidate its leading position in the domestic market and accelerate overseas business expansion through the funds raised from the IPO, targeting higher quality development in the global capital market [7]
不同集团获超购3316.5倍 百惠担任联席账簿管理人及联席牵头经办人