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活力中国调研行|东海水晶与甲片,让世界看见了“诗意东方”
Sou Hu Cai Jing·2025-09-23 05:40

Core Insights - The article highlights the rapid growth of the crystal and wearable nail art industries in Donghai County, which have successfully expanded into international markets through cross-border e-commerce [4][10]. Group 1: Industry Growth and Market Expansion - Donghai County has transitioned from a domestic market focus to an international one, with over 30% of the 500,000 daily orders being shipped overseas [4]. - The crystal industry transaction volume exceeded 39 billion yuan from January to August this year, while the wearable nail art sales approached 10 billion yuan [4]. - Cross-border e-commerce sales for crystals reached 5 billion yuan, and the overseas sales proportion of wearable nail art is as high as 40% [4]. Group 2: Cultural Significance and Product Innovation - Products from Donghai not only serve as commodities but also as carriers of Chinese culture, with designs incorporating elements like pandas and traditional Chinese motifs being particularly popular among Western customers [6][11]. - The wearable nail art industry has become a new medium for cultural export, with designs inspired by Chinese folklore and art, such as the Dunhuang series, gaining traction on international platforms [7][10]. Group 3: Workforce and Community Impact - The wearable nail art industry in Donghai has developed into a unique sector with over 300 teams and nearly 50,000 practitioners, primarily consisting of local mothers who can work from home [10]. - The industry aims to deepen the "cross-border e-commerce + cultural output" model, fostering customized collaborations with countries along the Belt and Road Initiative [10].