用品牌在亚马逊一半的成本，实现更高的成交

Core Insights - AliExpress, a cross-border e-commerce platform under Alibaba, has launched the "Super Brand Going Global Plan" to recruit well-known brands, including those from Tmall and major Amazon sellers, aiming to achieve higher sales in key markets at half the cost of Amazon [3] - This initiative is seen as a direct challenge to Amazon, targeting the mid-to-high-end brand market, addressing the difficulties brands face when going global, such as communication issues and lack of customized marketing support [3] - AliExpress leverages its extensive experience in brand operation and is enhancing its infrastructure to support various types of merchants, positioning itself as a viable alternative for brands considering international expansion [3] Consumer-Focused Strategies - AliExpress will launch a "Brand+" dedicated channel to strengthen brand recognition and trust through genuine product certification, free shipping, and price protection mechanisms [4] - The platform has introduced a "Brand Service Center" for merchants, providing real-time advertising performance data, channel conversion analysis, and brand audience insights to facilitate refined operations [4] - Local marketing capabilities are being enhanced, with initiatives like a partnership with Pop Mart to host offline music festivals in Spain, aimed at deepening brand engagement with local consumers [4] Technological Advancements - A comprehensive suite of AI tools has been implemented, including features for selecting trending products, predicting consumer trends, automating store design, and real-time user marketing analysis [4] - AliExpress is the only platform among China's "four small dragons" in cross-border e-commerce to establish a dedicated brand service team, with a reported 70% year-on-year increase in brand registrations and over 500 brands doubling their sales this year [4] Market Positioning - Industry analysis suggests that low-price models may reach a ceiling, and AliExpress's focus on brand development targets the high costs faced by Amazon sellers [4] - By strengthening local operations and service capabilities in mature markets like Europe, AliExpress has the potential to catch up with Amazon and differentiate itself from other platforms in the "four small dragons" category [4]