学习胖东来自主调改规模化落地：天津再添两家物美“胖改店”

Core Insights - The opening of two new "Fat Reform Stores" by Wumart in Tianjin marks the official large-scale implementation of its "experience-driven consumption" strategy in the city [1] - The stores will enhance user experience by upgrading product structure, quality control, convenience services, and employee treatment, while integrating local traditional products [1][5] Group 1 - Wumart's "Fat Reform" strategy has shown significant results in previously opened stores, with sales and foot traffic increasing substantially [1] - The North Chen store achieved a ready-to-eat food penetration rate exceeding 60%, appealing particularly to younger customers [1] - The Hai Guang Si store recorded over 22,000 visitors on its first day, maintaining an average foot traffic of 20,000 since opening [1] Group 2 - The new stores will cater to diverse customer groups, including families, students, and office workers, by providing a variety of ready-to-eat foods, quality daily goods, and essential community services [2] - Wumart plans to continue expanding its "Fat Reform Store" layout in Tianjin, with additional openings scheduled in October [5] - The strategy aims to enhance urban quality consumption and commercial service systems in Tianjin, contributing to the high-quality development of physical retail [5]