江西小炒，预制菜的克星

Core Insights - The article discusses the rising popularity of Jiangxi stir-fry among young workers, highlighting its appeal as a delicious, affordable, and freshly prepared meal option in contrast to pre-packaged meals [1][21][31] Group 1: Jiangxi Stir-Fry Characteristics - Jiangxi stir-fry originated in Jiangxi and has gained traction due to its unique ordering method, where customers choose ingredients directly from a display rather than a menu [2][4] - The dining experience is likened to a "blind box" where freshness is emphasized, and meals are prepared quickly, typically costing around 20 to 30 yuan per person [4][10] - The majority of Jiangxi stir-fry restaurants are run by people from Jiangxi, ensuring authentic flavors and cooking styles [10][19] Group 2: Target Audience and Market Presence - Initially popular in the Jiangsu, Zhejiang, and Shanghai regions, Jiangxi stir-fry has become a favorite among workers, especially in cities like Hangzhou, where it has outperformed local delicacies [5][9] - Young workers, often too busy to cook, find comfort in Jiangxi stir-fry, which offers a sense of home-cooked meals and personal interaction with the chefs [7][17] - The trend has expanded to cities like Shenzhen and Shanghai, where new restaurants are opening to cater to the demand for freshly cooked meals [19][21] Group 3: Consumer Preferences and Comparisons - Consumers express dissatisfaction with the high prices of pre-packaged meals in chain restaurants, preferring the affordability and freshness of Jiangxi stir-fry [21][26] - The experience of selecting ingredients and watching the cooking process provides a sense of satisfaction and connection that pre-packaged meals lack [25][30] - Jiangxi stir-fry is viewed as a "folk Michelin" experience, where the focus is on hearty, flavorful dishes rather than gourmet presentations [26][28]