美豪丽致酒店吴传俊：十七载酒店春秋，书写“如沐春风”的温度传奇

Core Insights - The article highlights the career journey of Wu Chuanjun, who has risen from a front desk position to become the general manager of Meihua Lizi Hotel, demonstrating dedication and passion for the hospitality industry [1][3]. Career Development - Wu started his career in 2008 at the front desk and has been involved in the establishment of three new hotels over 17 years, focusing on project planning that aligns with local customer characteristics [3]. - As the regional academy director, he has trained 13 new hotels and developed personalized training programs, successfully increasing the monthly training completion rate from 80% to 100% [3]. - Wu's team has implemented a hands-on teaching approach, leading to a rapid improvement in service quality [3]. New Store Performance - The Meihua Lizi Hotel in Xi'an, which opened in December 2024, saw significant performance improvements under Wu's management, with occupancy rate (OCC) rising from 68.99% to 81.64%, average daily rate (ADR) increasing by 10%, and revenue per available room (RevPAR) up by 23% [6]. - The hotel achieved a budget completion rate of 104% in August and received a high satisfaction rate of 98.47%, meeting all "ten quality prohibitions" [6]. Management Strategies - Pricing management involved a comprehensive review of the pricing system across all channels, allowing for flexible adjustments based on seasonality and customer type, resulting in an ADR increase of over 8% [8]. - Quality improvement measures included strict adherence to "ten quality prohibitions" and a daily inspection mechanism, leading to a satisfaction rate increase to 98.47% within a month [8]. - Team building initiatives such as the "Star Dragon Plan" training program were implemented to enhance skills and leadership among staff, fostering team cohesion through regular outdoor activities [8]. - Marketing innovations included weekly live broadcasts on Douyin and short video promotions, increasing online booking proportions from 30% to 40% [8]. Future Plans - The hotel aims to diversify its offerings beyond core accommodation by developing unique dining experiences and multifunctional meeting spaces, creating a "lodging + meetings + dining" model [11]. - Service strategies will focus on a blend of standardized and customized services to enhance guest experiences [11]. - Sales efforts will leverage multiple online platforms for increased visibility and conversion, while also targeting business clients with special offers [11]. - The hotel plans to establish itself as the second academy hotel in the region within six months, supporting local talent development [11]. Industry Insights - Wu emphasizes that the future of the hospitality industry lies in service excellence rather than price competition, advocating for a culture of service that benefits both guests and investors [14]. - The Meihua Lizi Hotel brand has expanded to over 500 locations, with many managers like Wu committed to maintaining a service-oriented ethos [14].