PAB(SZ:000001) Cai Fu Zai Xian·2025-09-23 07:20Core Viewpoint - Ping An Bank's Credit Card Center is enhancing financial education in Shenzhen through innovative and interactive campaigns, focusing on consumer protection and financial literacy [1][9]. Group 1: Financial Education Initiatives - The Credit Card Center is utilizing multiple channels such as WeChat Moments, subway light boxes, and bus advertisements to integrate financial knowledge into daily life, creating an immersive educational experience [1][3]. - A new "WeChat Moments + Financial Education" platform has been established to reach a wide audience, with an expected exposure of over one million, effectively spreading consumer protection knowledge [3][9]. Group 2: Anti-Fraud Campaigns - The "Financial Knowledge Accompanying Me" initiative collaborates with the Shenzhen Banking and Insurance Consumer Protection Association to transform public transport spaces into anti-fraud awareness platforms, covering six subway stations and four bus routes [4][6]. - The Credit Card Center has introduced the "Six Methods to Identify Fraud" series, using simple language and engaging visuals to educate the public on common scams and illegal financial activities [4][6]. Group 3: Targeted Outreach Programs - The Credit Card Center is focusing on key demographics such as office workers, students, and the elderly by turning buses into "mobile classrooms" to disseminate financial knowledge [6][9]. - The "Financial Youth Riders" initiative targets vulnerable groups, including the elderly and youth, through creative consumer protection and financial education activities, enhancing their risk awareness [8][9]. Group 4: Future Commitment - The Credit Card Center aims to continue innovating in consumer protection education and channels, ensuring that financial literacy becomes an integral part of everyday life for all citizens [9].