Sou Hu Cai Jing·2025-09-23 07:23Core Insights - The event held by JD.com showcased a variety of premium Moutai wines, highlighting the company's strategic partnership with Moutai Group to enhance consumer experience through digital means [3][7] - Moutai's sales on JD.com have seen significant growth, with a reported increase of over 40% in sales across all products, and a projected sales scale exceeding 10 billion yuan by 2025 [3][5] Sales Performance - From January to August 2025, Moutai wine sales on JD.com grew by 40%, with the sales of the 15-year aged Moutai wine nearly doubling, achieving close to 100% growth [3][5] - JD.com has positioned itself as a key online sales channel for Moutai, focusing on enhancing consumer experience through authenticity, comprehensive product offerings, price transparency, and fast delivery [5][6] Consumer Experience - JD.com guarantees 100% authenticity of Moutai products through direct supply from the manufacturer, addressing consumer concerns about counterfeit products [5] - The platform offers a full range of Moutai products, including various aged wines and cultural commemorative editions, catering to diverse consumer needs [5] - JD.com employs a robust logistics system to provide timely delivery services, enhancing the overall purchasing experience for high-value Moutai wines [6][7] Strategic Initiatives - The collaboration between JD.com and Moutai aims to expand the reach of Moutai wines to business travelers, creating a multi-dimensional approach to consumer engagement [7] - This partnership exemplifies the integration of traditional culture with digital technology, providing a replicable model for high-quality development in the Moutai wine sector [7]