Core Viewpoint - The Gansu Tianshui chili pepper, particularly from the Gangu County, has gained popularity due to its unique quality and the rising demand driven by the success of Tianshui spicy hot pot, leading to significant growth in both production and sales [9][12]. Group 1: Production and Quality - Gangu County has a long history of chili pepper cultivation, benefiting from deep, organic-rich soil and suitable climate conditions, resulting in a unique product that is thick-fleshed and aromatic without being overly spicy [7]. - This year, the area dedicated to chili pepper cultivation has expanded from 56,000 acres to 120,000 acres, marking an increase of 114.3% [9]. - The local agricultural practices have improved, with the introduction of 15 intensive seedling bases that produced over 160 million high-quality seedlings, ensuring the quality of the chili peppers from the outset [5]. Group 2: Market Demand and Sales - The market demand for Gangu chili peppers has surged alongside the popularity of Tianshui spicy hot pot, with an expected yield of 270,000 tons from the 120,000 acres of chili fields this year [9]. - The chili pepper industry has diversified its product offerings, expanding from a single chili powder to over 80 varieties across seven major categories, including chili sauce and oil-splashed chili, to meet diverse market needs [14]. - Sales strategies have evolved, with a strong emphasis on e-commerce and live streaming platforms, allowing Gangu chili peppers to reach consumers directly from farms and processing facilities [16]. Group 3: Economic Impact - The chili pepper industry in Gangu County has become a significant driver of local economic growth, with the total industrial output value exceeding 1.1 billion [11]. - The processing of chili peppers has also seen advancements, utilizing traditional methods like stone grinding to enhance flavor and quality, contributing to the overall value chain [14].
“小辣椒”撬动特色农业发展“大产业” 电商助农“丰”景好
Yang Shi Wang·2025-09-23 07:44